I learnt about this beautiful law of diffusion of innovation from Simon Sinek. You can adopt it in any walk of life.
In summary, any adoption of a product, service, idea, investment, integration etc needs to cross the tipping point of 15-18% of the target market. At this stage, the idea is considered successful and ready for an expansion.
The break down on why 15-18% is as follows
2.5% innovators who are the dreamers and thinkers
13.5% early adopters who believe in the beliefs, values of the idea. They also end up becoming the free marketers for the idea
34% early majority
34% late majority
16% laggards
Identify the first 15-18% in your teams and share your ideas with them and watch it grow. Best of luck!
In summary, any adoption of a product, service, idea, investment, integration etc needs to cross the tipping point of 15-18% of the target market. At this stage, the idea is considered successful and ready for an expansion.
The break down on why 15-18% is as follows
2.5% innovators who are the dreamers and thinkers
13.5% early adopters who believe in the beliefs, values of the idea. They also end up becoming the free marketers for the idea
34% early majority
34% late majority
16% laggards
Identify the first 15-18% in your teams and share your ideas with them and watch it grow. Best of luck!
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