Law of diffusion of innovation

I learnt about this beautiful law of diffusion of innovation from Simon Sinek. You can adopt it in any walk of life.
https://youtu.be/fT8mhoScU1w

In summary, any adoption of a product, service, idea, investment, integration etc needs to cross the tipping point of 15-18% of the target market. At this stage, the idea is considered successful and ready for an expansion.

The break down on why 15-18% is as follows
2.5% innovators who are the dreamers and thinkers
13.5% early adopters who believe in the beliefs, values of the idea. They also end up becoming the free marketers for the idea
34% early majority
34% late majority
16% laggards

Identify the first 15-18% in your teams and share your ideas with them and watch it grow. Best of luck! 

Reflections of the decade and looking ahead...beyond 2020!

My reflection over the last decade 2010-19:

1. Start of the “digital” revolution. Made possible due to smartphone computing power and internet “WiFi” accessibility. This ushered in modernization in delivery and consumption of entertainment (e.g. Netflix, YouTube), education (e.g. Byju) and overall ease of living (e.g. Amazon, Uber, Airbnb, PayTM etc).

2. Further concentration and polarizing of powers & money in politics and business. Rise of autocratic leaders around the world triggering the process of “nationalization” i.e. reverse globalization.

3. Increase in money supply due to quantitative easing inflating assets, negative yields and making monetary policy ineffective. It’s also given rise to fiat currencies like the crypto-currency bitcoin and the move away from US dollar and US financial systems.

Next decade 2020-29

1. Be prepared for one recession. This is the opportunity for millennial and Gen Z to create maximize wealth.

2. Mature phase of digital revolution and start of robotic revolution. Greater emphasis on ease of living in “unknown” fields. Cyber security and safety gaining prominence.

3. Rise of being “socially responsible” in businesses and citizens. Greater realization of harmful effects of inequality (income & women), climate change, unhealthy foods & habits etc.